Training programs

Finding, making, and keeping new customers

A two day workshop that will help you to create new business with new customers.



Sales leadership
  • What results do we want to achieve?
  • Which efforts do we need to do?
  • Which competences do we need?
  • Exercise: Make your own REC


Define the market
  • How does a customer buy?
  • What are his needs?
  • Who makes the decisions?
  • Exercise


Define the sales approach

How to address the identified prospects

  • Intrinsic value
  • Extrinsic value
  • Strategic value
  • The consultative approach
  • Apply this to our customer base

Exercise: Make your contact plan


Build your funnel
  • What is the typical buying cycle?
  • What is the typical selling cycle?
  • Matching buying and selling cycle?
  • Manage the process from lead to deal


  • Making an appointment
  • The first meeting
  • Company presentation
  • First sale
  • Feedback and action plan


FREE sales counseling

What do I say to my customers? How can I serve them in these dire times? How do I reach out to new customers who probably can’t even take my call?

So many sales related questions. The Valueselling consultants are here for you.

Book an appointment for free counseling and we will try together to find some useful answers to your sales challenges.

Or contact us about something else

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