“At Barry Callebaut we want to bring chocolate excitement to our customers and help them to differentiate their brands and products. Valueselling tools have become indispensable to be a recognized and recommended partner to our customers. Applying those has increased our customer insight and improved our ability to sell innovative products and solutions. We have recently begun to use it to quantify the benefits of our trade investments and drive improved effectiveness. Vincent and Jan have put us on the path to higher value sales.”

– Freek Van Der Knaap, Vice President Gourmet Western Europe, Barry Callebaut