Sales is all about people communicating.
In his blogposts Jan describes the pleasures and pains of this intricate process. At the request of his online readers, Jan has collected his best blogs into a beautifully crafted book.
A book is a lasting piece of hardware that survives the ephemeral existence as a software component online. A book is an object of love and cherishing. A book can be given as a present. A book can be held and be opened.
Call it an act of romantic rebellion: in times most digital we need not forget the contribution of master Gutenberg to our culture and cultivate the most traditional tool of information sharing, the printed book.