‘What should I do in front of a customer?’ In the sales seminars that we teach all over the world, the participants are always surprised to see how much they can still learn.
In these training programs they learn to really do it and get credit for it. When they return to their customers, suddenly the latter are being listened to. Those customers get a better idea of the value of what they are being sold, and they tend to give their business more easily to those smarter sales people.