Solving customer objections are crucial for sales success. We need to understand where they come from, what they really mean, and we need to find a credible rebuttal. Dealing with objections is hard work. But is also fascinating.
It happens on the edge of commercial communication: your listening skills are challenged, your understanding capacity is put at the test, and your convincing powers must be at their very best. Successfully dealing with objections shows you are a real sales person!