Antonio Vilches is Industrial Engineer (Polytechnic University. ETSII. Madrid-Spain. 1978), Doctor of Business Administration. EIU. Miami, USA) , Member of the Council and Technical Adviser of the “Dirección y Organización” Magazine of the Polytechnic University of Madrid (Spain), and Faculty member of Management Centre Europe (MCE) and American Management Association (AMA)

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Antonio worked as Manager & Executive in services, industrial, insurance, business school and IT companies and he has 25 years experience as trainer/consultant. Specialized in the fields of communication, sales and marketing, based in Spain within a European and Latin American context.

Founder and General Manager of W & S Consultores Comerciales and Workshop de Estrategia Glocal

He has designed, developed and delivered individualized and customized training programmes on:

• Strategic workshops
• Solution selling value-based approach
• Strategic account management
• Strategic sales negotiation.
• Strategic marketing and sales management.
• Lateral marketing workshops
• Market Focus Group management

Examples of projects: GENERAL ELECTRIC HEALTHCARE, INTERROLL, COMPAQ, SIEMENS, AVIS, Grupo COMPTA, RENAULT VEHICULOS INDUSTRIALES, ALCAMPO, CENTRAL LECHERA ASTURIANA, CAPRABO, ERICSSON, COMPUTER ASSOCIATES, THERMOKING, SATSE, MEDTRONIC, SWISS RE, CCS, ASTON TATE-BORLAND, NISSAN, WD40, APPLE, HOSPITAL CLINICO DE BARCELONA, IMADE, CDTI, CORREOS, DURÁN ELECTRÓNICA, HISALVA, MENARINI, SCHERING, MAZDA, FUJITSU, AUNA, SGAE, HOTEL JARDIN TROPICAL, Grupo GESFOR, COMUNIDAD DE MADRID Consejería de Educación, AEUTRANSMER, PROSEGUR, THERMAL CERAMICS, VERIZON, NORGINE, IIR, CONSEJO SUPERIOR DE CÁMARAS DE COMERCIO, TforG, KYPHON Ibérica, INFORMATION BUILDERS, DELOITTE, AFINA, SERVIEMPRESA, BARCLAYS, COSENTINO, EMERSON PROCESS, UNISONO, INTRAS, BHD Dom. Republic.