“Valueselling succeeded in a real turnaround within a year’s time although initially scepticism was high. Today, decisions are underpinned by figures and acceptance by commercial managers of the new way of working is high. Team motivation has increased and the effectiveness of the commercial strategy has improved. The results are much better than I ever could have imagined. I especially appreciate the emotional intelligence that was developed during the project.”

– Dirk Vandenberghe, , CEO Metallo-Chimique n.v.

“My team did the Valueselling training, and in spite of the fact that they are all very experienced sales people, they learned a lot and it energized them to sell the value of Devoteam to our customers and prospects with even more skill and conviction. And, very important as well, they enjoyed the training very much. It was fun!”

Thibault Collin , Sales Director Devoteam

“Vincent Flament gave our sales team the tools to grow their competencies in order to keep pace with our fast growing company. He not only showed them the huge opportunities to explore, he also gave them tools how to deal successfully with these opportunities. Thanks to the tailor made approach, results can be experienced almost immediately.

Ruth Wachelder , General Manager Bechtle

"The Valueselling sessions have been very illuminating and above all very straightforward. All examples and techniques are useful because they come from the real sales practice and they are immediately applicable. The motivating thing about Valueselling is that it works. You should try it!"

– Jan de Knuydt, , CEO J&T Lease

Johan Vanoverbeke, Senior Vice President Hewlett Packard, Worldwide Sales Technological Services Hewlett Packard

“Jan is walking the talk, his value based approach is so efficient as he applies it in all of his actions. This has enriched my sales force and allowed real break through performance.”


Dr. Dieter Thumm, European Business Director, Acheson Industrial Lubricants

“We achieved a much higher awareness of the value we provide to our customers. We have been able to use this value in our pricing decisions and have achieved a measurable improvement of sales results.”


Chris McBean, Vice President Europe, National Starch & Chemical

“It is clear from our experience that value selling ensures you get closer to your customers. We have been able to ensure the customer understands our technology in a way that is meaningful to them and as a result gained new business at a much faster rate than we were before. Value selling is a full culture change with clear measurable returns. It also brings functions together and increases motivation.”


Albert Lens, Head of Boehringer Ingelheim animal health Belgium

Value selling not only has given us a framework and new insights with lots of exercises with cases of our own daily business environment connected to sales. It also has given us a basic format which we use during every preparation of a new salescycle and this allows us to streamline our message and to be fully prepared for the meeting with our customer. It adds value to our way of communication with our clients.


Jan de Knuydt, J&T Lease

“The Valueselling sessions have been very illuminating and above all very straightforward. All examples and techniques are useful because they come from the real sales practice and they are immediately applicable. The motivating thing about Valueselling is that it works. You should try it!


Paul Frowijn, Sales Director, Management Center Europe

“MCE has been using for many years the extensive sales expertise of Jan Flamend by working with him as a consultant, coach and management developer for our large international customers. These customers keep on expressing their high satisfaction of the work Jan does with them.”


Monique Lempereur, Global Commercial Director Nanocyl

“Jan Flamend is outstanding in explaining the benefits of the Valueselling approach. He has greatly helped our commercial team and our R&D people to truly capture the value we offer to our customers and academic partners.”


Natalie Mbewe, Sales Manager Gemalto South Africa

“The course opened my eyes a great deal into the world of selling. The tips I learned in the valueselling course work like a charm.”


Leendert van Hellemond, Senior Vice President, Basell Chemicals

“Jan Flamend touches the essence when global selling is at stake. His starting point is capturing value. That is key to win from competitors in a very tough global market.”


Patrick Maes, Managing director, SPECIAL FRUIT

“The Value Selling Method of Jan Flamend has become an essential part of our company’s way of working. The sales attitude of our account managers has contributed greatly to our profitablility. Add to that the unique coaching approach and inspiring trainings of Jan, and you have golden success formula.”


Bart Ramakers, CEO, Edison Integrated Communications

“The Value Selling Method of Jan Flamend has become an essential part of our company’s way of working. The sales attitude of our account managers has contributed greatly to our profitablility. Add to that the unique coaching approach and inspiring trainings of Jan, and you have golden success formula.”


Ketilbjörn Tryggvason, Senior Vice President, Kuehne & Nagel

“Jan has remarkable talent in showing sales executives how to improve their selling skills. His sales and training experience combined with his friendly and witty character made my training experience with him successful and enjoyable.”


Peter van Gerwen, Managing Director Cochlear Benelux

“You get what you see: “Valueselling”. Valueselling is not just about selling your product. It is about selling the added value of your product. Valueselling managed to change the mindset of our customer service team and our clinical technical support team. It was an eyeopener for them to see how they could contribute to sell our product. The skills that we’ve learned from Valueselling helped us in becoming more customer oriented, more efficient and more pro-acitve.”


Gunter Denayer, Customer Service Manager, Kia-Motors

“Jan Flamend is an experienced trainers with the know-how to help us realise our objectives. He succeeded in designing our ten-point customer service plan for each hierarchical level in such a way that everyone could see its usefulness and was willing to commit to it. A question of the right support, relevant experience and strong people management.”


Benny Corvers, Director Consulting and Business Development at Getronics Belux.

“I am looking forward to continue working with Valueselling. Jan has had a very important impact on our company and we are starting to see the first results of his work.”


Mike Sklar, Sales Director Barco USA

“My team enjoyed an exciting training session, and they are already using many of the new techniques. They are buzzing with enthusiasm.”


Bart Denoodt, Sales Director Steria Belux

The beauty of Valueselling is the down to earth approach, the pragmatic and useful tools and the motivational dynamic of the sessions. The program we did exceeded our expectations and it will continue to contribute to our business success.


Yoshio Uryu, President of sales, Thermal Ceramics

“Great session, grand teacher”